Boost Sales Now: 10% Off CRO Audits, Expires in 3 Days!
Numbers don’t lie. Here’s what happens when conversion rate optimization is done right — real clients, real data, real revenue growth.
A Salt Lake City–based outdoor equipment e-commerce store was driving solid organic traffic but converting at just 1.2% — well below the industry average of 2.5–3%. Cart abandonment was running at 78%, and mobile performance was especially poor despite 65% of their traffic coming from phones.
CRO audit revealed three critical issues: a 7-field checkout form, no guest checkout option, and product pages missing trust signals. We streamlined checkout to 3 fields with guest checkout, added social proof (reviews, purchase counts, trust badges) to product pages, and rebuilt the mobile experience with thumb-friendly CTAs.
A Provo personal injury law firm was ranking on page one for multiple high-intent keywords but converting less than 1% of visitors into consultation requests. Their homepage led with firm history rather than client outcomes, and their contact form asked for 9 fields before a prospect could reach out.
We restructured the homepage to lead with social proof and client wins, reduced the contact form to 3 fields (name, phone, brief description), added live chat, and created a dedicated landing page for their highest-traffic keyword. A/B testing confirmed a 78% lift from first-person CTA copy alone.
A Silicon Slopes SaaS startup had strong product-market fit and growing paid traffic but a homepage that buried the free trial CTA below two sections of feature copy. Bounce rate on the homepage was 71%, and only 2.3% of visitors were starting a trial.
We redesigned the above-the-fold section to lead with a single outcome-focused headline and one primary CTA (“Start Free — No Credit Card”). Added a social proof strip (customer logos + review count) directly beneath the hero. Restructured pricing page with a clearer comparison table and risk-reduction language throughout.
A multi-location dental group in the Salt Lake Valley was getting 4,000+ monthly website visitors but only 38 online appointment bookings per month — a conversion rate of under 1%. Their booking flow required patients to call during business hours, and their website had no trust signals beyond a generic stock photo homepage.
We implemented an online booking widget above the fold, added 47 patient reviews with photos to the homepage, created service-specific landing pages for their highest-margin treatments, and added a click-to-call button pinned to mobile screens. We also restructured their Google Business Profile link directly to the booking page.
We don’t guess. Before recommending a single change, we analyze your analytics, map your conversion funnel, and identify exactly where visitors are leaving — and why. Your audit is the roadmap that makes results like these possible.
Start With a Free AuditMost Utah websites are converting at 1–2%. Industry leaders hit 4–6%. The gap between those numbers is real revenue — and we know exactly how to close it.
Get Your Free CRO AuditA Utah-based outdoor gear eCommerce store was spending $40,000/month on paid traffic but converting at just 1.1% — well below the industry average of 2.5–3%. Their cost per acquisition was $187 and climbing. They came to CRO PRO after two previous agencies failed to move the needle.
We started with a full CRO audit — heatmaps, session recordings, user surveys, and funnel analytics. Three critical bottlenecks emerged:
We redesigned the product page template to surface the top 3 reviews directly below the product title. We rebuilt checkout as a single-page flow. We patched the iOS input bug within 48 hours of discovery.
Each change was A/B tested before full deployment to validate statistical significance. Over 5 months, we ran 11 tests with a 73% win rate.
“We were skeptical after two other agencies promised results and delivered nothing. CRO PRO showed us exactly what was broken, fixed it fast, and let the data speak for itself. We went from losing money on paid ads to a 4.1x ROAS within 4 months.”
— Jason R., Founder & CEO, Outdoor Gear eCommerce
A project management SaaS targeting mid-market teams had two distinct problems: a 14-day free trial that converted to paid at only 8% (industry average is 15–25%), and a website that ranked for almost no commercial keywords despite 3 years of blog publishing. They were investing heavily in content with no organic return.
We ran parallel workstreams — CRO focused on the trial funnel, SEO focused on the content library.
CRO workstream:
SEO workstream:
“We’d been told our content was ‘good for brand awareness’ by three other agencies. CRO PRO took one look at our keyword strategy and told us we were targeting the wrong terms entirely. Six months later our organic pipeline is the fastest growing channel in our business.”
— Alicia M., VP of Marketing, B2B SaaS Platform
A personal injury law firm in Salt Lake City was invisible in local search. Despite having an established practice with 15 years of experience and 200+ five-star reviews, they ranked on page 4 for their primary keyword “personal injury attorney Salt Lake City” — a term searched over 1,200 times per month locally. Their contact form was also converting at under 3%, with most visitors bouncing from the homepage within 20 seconds.
We began with a simultaneous local SEO and CRO audit to identify both ranking barriers and conversion leaks.
Local SEO fixes:
CRO fixes:
“I’d been told by three people that SEO for law firms takes 12–18 months to see results. CRO PRO had us ranking #1 in the local pack in under 3 months. The combination of fixing our Google Business Profile, getting consistent citations, and cleaning up our homepage was the difference.”
— David K., Managing Partner, Personal Injury Law Firm
Every case study started with a free strategy call. We’ll look at your site, your current numbers, and your goals — then show you the specific gaps holding your conversions back.
