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Core 4×4 — CRO Case Study

AUTOMOTIVE / E-COMMERCE

Core 4×4

How we turned a high-traffic Shopify store into a high-converting one — through strategic redesign and CRO.

84%Conversion Rate Increase
73%Revenue Per Visitor Lift
38%Cart Abandonment Reduction
29%Average Order Value Increase
SCOPE OF WORKCRO Audit & StrategyWebsite RedesignConversion CopywritingUX & UI DesignA/B Test Planning
core4x4.com.au

core4x4.com.au

The Core 4×4 website, redesigned and conversion-optimised by CRO PRO.

The Client

Core 4×4 is an Australian 4WD accessories retailer with a strong community following and an established brand in the off-road market. Their Shopify store receives significant organic and paid traffic — but was converting at well below its potential.

The Challenge

Despite healthy traffic volumes, Core 4×4’s conversion rate sat well below industry benchmarks for automotive e-commerce. Visitors were browsing but not buying, and the gap between product views and purchases represented significant lost revenue every month.

Product pages lacked the clarity needed for a considered purchase. The cart was creating friction, and mobile shoppers — a growing share of the audience — were dropping off at checkout at a disproportionate rate.

Our Approach

We conducted a full CRO audit of the product pages, cart, and checkout flow, combining funnel analysis with heuristic review of the user experience. We then redesigned the core conversion pages with clear visual hierarchy, trust signals, and a streamlined mobile checkout — all designed, built, and copywritten in-house.

What We Changed

  • 01
    Product page hierarchy redesign
    Restructured product pages with a clear information hierarchy: hero image, key specs, social proof, and CTA above the fold — with detailed technical content and fitment guides further down for considered buyers.
  • 02
    Trust signal implementation
    Added review integration, secure checkout badges, warranty callouts, and compatibility indicators to address the hesitations specific to considered automotive purchases.
  • 03
    Cart abandonment recovery
    Implemented a sticky cart with progress indicators and urgency messaging tied to real stock levels — reducing the gap between add-to-cart and checkout initiation.
  • 04
    Mobile checkout optimisation
    Reduced checkout steps and improved form UX for mobile — including address autocomplete, Apple Pay integration, and single-page checkout for returning customers.

The Results

84%Conversion Rate Increase
73%Revenue Per Visitor Lift
38%Cart Abandonment Reduction
29%Average Order Value Increase

Results specific to this engagement. Individual outcomes vary by traffic volume, starting conversion rate, and implementation scope.

“”
CRO PRO didn’t just give us recommendations — they did the work. The new product pages look professional, convert better, and reflect our brand properly for the first time.

— CORE 4X4, AUSTRALIAN 4WD ACCESSORIES

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