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The Ultimate CRO Checklist for 2026

47 conversion checkpoints covering every part of your site — from homepage to checkout. Used by 1,200+ Utah business owners.

★★★★★ Built from 800+ professional website audits

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What’s Inside

47 Checkpoints Across 6 Sections

Every checkpoint is tied to a measurable conversion improvement. Use it to audit your own site or hand it to your team.

01

Homepage & Above the Fold

  • Value proposition clarity
  • Hero CTA placement
  • Page load speed
  • Mobile experience
  • Trust signals above fold

02

Navigation & Site Structure

  • Primary CTA in nav
  • Friction in menu
  • Internal link audit
  • Breadcrumb cues
  • Footer conversion

03

Product & Service Pages

  • Benefit-first copy
  • Social proof
  • Objection handling
  • CTA clarity
  • Pricing presentation

04

Forms & Lead Capture

  • Field count audit
  • Form headline
  • CTA button copy
  • Privacy reassurance
  • Thank you page

05

Trust & Social Proof

  • Review quantity
  • Testimonial specificity
  • Trust badge placement
  • Case study content
  • Guarantee copy

06

Checkout & Conversion Flow

  • Step count audit
  • Guest checkout
  • Progress indicators
  • Payment trust signals
  • Cart abandonment recovery

Who This Checklist Is Built For

🛒

E-Commerce Stores

Find the friction points costing you sales before visitors reach checkout.

🏢

Service Businesses

Turn your site from a digital brochure into a lead generation machine.

💻

SaaS Companies

Increase free trial signups and demo requests from existing traffic.

📍

Local Utah Businesses

Compete with national brands by optimising what you control — your conversion rate.

Want an Expert to Run It For You?

Our CRO Audit Does Everything in This Checklist — and More

Professional analysis + a prioritised action plan delivered within days. From $399.

47

conversion checkpoints

covering every part of your website