TKTX Shop
How we more than doubled conversion rates for a fast-growing health and beauty brand through strategic page redesign.
tktxshop.co.uk
The TKTX Shop website, redesigned and conversion-optimised by CRO PRO.
The Client
TKTX Shop sells numbing cream and related aftercare products direct to consumers in the UK. With strong organic traffic and a loyal repeat-customer base, the brand had real growth potential — but was underperforming significantly on first-time visitor conversion.
The Challenge
New visitors didn’t understand the product category clearly enough to purchase with confidence. The product pages were text-heavy with weak visual hierarchy, making it difficult for first-time buyers to quickly grasp what the product did, who it was for, and why they should trust it.
Average order value was also below its potential — there was no strategic cross-sell or bundle architecture in place, despite a product range that naturally complemented itself.
Our Approach
We audited the product pages, homepage, and cart experience in depth. We then redesigned the key pages to improve product clarity and category education, implemented a strategic bundling architecture, and built a stronger trust foundation — specifically calibrated for a product category where consumer confidence is a primary conversion factor.
What We Changed
- 01Product education redesignAdded visual explainers, use-case scenarios, and benefit-led headlines to each product page — giving first-time visitors the understanding they needed to purchase with confidence.
- 02Bundle architectureCreated strategic product bundles with clear value propositions and savings messaging — making the bundle the obvious choice rather than an afterthought.
- 03Trust signal layerImplemented verified customer reviews, usage statistics, safety certifications, and before/after content — building the credibility required for a health-adjacent product purchase.
- 04Cross-sell integrationAdded relevant product recommendations throughout the purchase journey — from product pages through to the cart — with framing designed to add value rather than feel like upselling.
The Results
Results specific to this engagement. Individual outcomes vary by traffic volume, starting conversion rate, and implementation scope.
The redesign made our products instantly understandable. New visitors converted at a rate we’d never seen before — and the bundle strategy increased what they spent too.
— TKTX SHOP, HEALTH & BEAUTY E-COMMERCE
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