How to Use Exit-Intent Popups and When to Use Them

Every day, between 70 and 96 percent of visitors leave your website without taking any action. Most of them are gone forever. Exit-intent popups are one of the few tools that can intercept those visitors at the exact moment they are about to leave — and give them one...

How to Write a High-Converting About Page

Most business owners treat their About page as an afterthought — a brief biography, a company history, maybe a team photo. But the data tells a different story. About pages are consistently among the most visited pages on any business website. Visitors read your About...

Above the Fold vs Below the Fold: What Belongs Where

You have less than a second to convince a visitor to stay on your page. Research consistently shows that users form their first impression of a website within 50 milliseconds — and that judgment is almost entirely based on what they see before they scroll. So the...