B2B websites have a conversion problem that most companies don’t fully understand. The median B2B website converts just 2.9% of visitors into leads — and for most businesses, the number is lower than that. Meanwhile, top-performing B2B websites are converting...
You’ve invested in design. You’ve spent money on ads. You’ve worked hard on your copy. But if your website takes more than a few seconds to load, none of that matters — because your visitors are already gone. Page speed and conversion rate are...
If you run a business in Provo, Utah, you already know the competition is fierce. From tech companies clustered around Silicon Slopes to retail shops on University Avenue, every business is fighting for attention online. But here’s the uncomfortable truth: most...
What Is Shopping Cart Abandonment? Shopping cart abandonment occurs when a visitor adds products to their online shopping cart but leaves without completing the purchase. It is one of the most significant revenue leaks in eCommerce — and one of the most addressable....
Why Your Conversion Rate Is the Most Valuable Number in Your Business Doubling your traffic doubles your costs. Doubling your conversion rate doubles your revenue for free. Yet most businesses invest 90% of their marketing budget in acquisition and almost nothing in...
