What Is A/B Testing? A/B testing (also called split testing) is a method of comparing two versions of a webpage, email, ad, or app against each other to determine which performs better. Version A (the control) is shown to half of your traffic; Version B (the variant)...
What Is a CRO Audit? A CRO (conversion rate optimization) audit is a systematic analysis of your website designed to identify the specific barriers preventing visitors from converting. It combines quantitative data analysis, user behavior research, UX evaluation, and...
What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — whether that’s making a purchase, submitting a contact form, signing up for a free...
