Dave Aitken
Dave Aitken is the founder of CRO PRO Inc, a conversion rate optimization agency that helps businesses turn more website visitors into paying customers. With over a decade of hands-on experience in CRO, UX design, and digital strategy, Dave has audited and optimized websites across e-commerce, SaaS, and professional services industries. He specializes in data-driven A/B testing, heatmap analysis, funnel diagnostics, and persuasive design — identifying exactly where revenue is being lost and what to do about it. Dave is based in Utah and works with businesses serious about getting measurable results from their existing traffic.
