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The Ultimate
CRO Checklist
for 2026

47 conversion optimization checkpoints covering every part of your website — from homepage to checkout. Use it to audit your own site or hand it to your team.

Built from hundreds of website audits across e-commerce, SaaS, service businesses, and local Utah companies.

★★★★★ Used by 1,200+ Utah business owners and marketers

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What’s Inside

47 checkpoints across 6 sections — every one tied to a measurable conversion improvement.

01

Homepage & Above the Fold

  • Value proposition clarity test
  • Hero CTA placement & copy
  • Page load speed check
  • Mobile experience audit
  • Trust signals above fold
  • Visual hierarchy review
  • Distraction audit
02

Navigation & Site Structure

  • Primary CTA visibility in nav
  • Friction points in menu
  • Internal linking to key pages
  • Search functionality (if applicable)
  • Breadcrumb & orientation cues
  • Footer conversion elements
03

Product & Service Pages

  • Benefit-first vs. feature-first copy
  • Social proof integration
  • Objection handling
  • CTA clarity and placement
  • Image quality and context
  • Pricing presentation
  • FAQ coverage
04

Forms & Lead Capture

  • Field count audit (fewer = better)
  • Form headline and sub-copy
  • CTA button text evaluation
  • Error message UX
  • Privacy reassurance copy
  • Thank you page optimization
05

Trust & Social Proof

  • Review quantity and recency
  • Testimonial specificity score
  • Trust badge placement
  • Case study / results content
  • Logo proof (clients/press)
  • Money-back / guarantee copy
06

Checkout & Conversion Flow

  • Step count audit
  • Guest checkout availability
  • Progress indicator presence
  • Payment trust signals
  • Cart abandonment recovery
  • Post-purchase upsell

Who This Checklist Is Built For

🛒

E-Commerce Stores

Identify the exact friction points costing you sales before visitors reach checkout.

🏢

Service Businesses

Turn your website from a digital brochure into a lead generation machine.

💻

SaaS Companies

Increase free trial signups and demo requests from the traffic you’re already paying for.

📍

Local Utah Businesses

Compete with national brands by optimizing what you control — your website’s conversion rate.

Want an Expert to Run
the Checklist For You?

Our CRO audit does everything in this checklist — and more — with professional analysis and a prioritized action plan delivered within days.

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